Nominal vs Barwert
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Zusammensetzung
NHL-Gehalt. Kings/Blues transition year — still among league highest.
Werbung & Licensing. Titan sticks, Upper Deck cards since 1988 LA visibility.
Wirkung 96
- Hockey top Forbes earner throughout 1990s
- Opened SoCal endorsements to hockey player first time
- Off-ice income rivaled NBA/NFL stars
Gretzky LA 1988 — hockey endorsements like scoring records: national commercial figure not regional. Card/equipment/licensing decade at top — template Lemieux/Jagr never fully matched.
1995, seven years post Edmonton→LA trade: Forbes $14,5 Mio. split substantial NHL salary and decade LA-market portfolio no earlier player had. Wide margin hockey's best-paid of generation.