Nominal vs present value
Local display: $62.3m · Rebased to 2024 USD via US CPI-U
How the total breaks down
Chiefs salary & bonuses. Year two of the ten-year, $450m extension he signed in 2020.
Endorsements. Adidas, State Farm, DirecTV and other deals second only to Brady's among NFL players.
Impact 93
- Ranked No. 2 among all NFL earners the year Brady retired
- Inherited Brady's spot as the league's most marketable player
- Anchored a ten-year contract that reshaped Kansas City's cap planning for a decade
Mahomes' 2023 total marked the handoff of the NFL's marketing crown from Brady to a new generation: with Brady retired, Mahomes became the league's top pitchman by off-field income while still just two seasons into a contract that runs into his mid-30s. Teams now build roster strategy around a single ten-year quarterback anchor, betting that sustained winning will keep both the playing value and the endorsement pipeline growing together.
Mahomes was only in year two of the ten-year, half-billion-dollar extension he signed at 24, and 2023 already made him the NFL's second-highest earner behind only Lamar Jackson's front-loaded new deal. What set him apart was the endorsement side: $20 million a year, trailing only the since-retired Brady among NFL players. In present-value terms his total still trails the largest paydays on this list, but with roughly eight years left on his contract and a marketing profile still growing, his ceiling here is a floor, not a peak.