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Golf · 2024

Scottie Scheffler

PGA Tour prize money and bonuses plus endorsements in the richest on-course season in Tour history

United States · The bonus-pool ceiling

Nominal vs present value

Peak-year total
$104.3m total ($76.3m PGA Tour prize money and bonuses + $28m endorsements)
Present value
$104.3m (2024) · $104.3m

Local display: $104.3m · Rebased to 2024 USD via US CPI-U

How the total breaks down

Prize money & Tour bonuses
73%
Endorsements
27%

Prize money & Tour bonuses. Included a $25m FedEx Cup bonus and an $8m Comcast Business Tour Top 10 bonus — a PGA Tour record.

Endorsements. A rapidly growing portfolio built on nine wins, a Masters title and an Olympic gold medal.

Impact 95

  • Posted the highest single-season on-course earnings in PGA Tour history
  • Became only the second golfer after Woods to clear $100m in a year
  • Showed the PGA Tour's own bonus pools could outpace LIV's signing fees

Scheffler's $76.3 million in prize money and bonuses — nearly double the next-highest Tour player's total — proved the PGA Tour's post-LIV bonus structure could produce Woods-scale numbers from playing golf alone, without a signing fee attached. It reframed the LIV-versus-PGA money argument: staying and winning at Scheffler's level was now worth as much as defecting.

Scheffler's 2024 season was the best-documented big payday in PGA Tour history: nine wins, a Masters title, Olympic gold, and $76.3 million in prize money and bonuses alone — a figure the Tour's own reporting broke down bonus by bonus. Add an endorsement portfolio still catching up to his results and the total reached $104.3 million, only the second time (after Woods) a golfer had cleared nine figures with the leaderboard doing most of the work.

Pay eras →