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Rugby Union · 2022

Beauden Barrett

All Blacks star transitioning into a high-value Japan League One package

New Zealand · Global club market

Nominal vs present value

Peak-year total
~$1.8m total (NZRU wind-down + Japan club package and sponsors, ~2022)
Present value
$1.9m (2024) · $1.9m

Local display: $1.9m · Rebased to 2024 USD via US CPI-U

How the total breaks down

Club & union pay
75%
Endorsements
25%

Club & union pay. Japan League One deal layered on late All Blacks/NZRU income.

Endorsements. NZ and apparel sponsors carried into the overseas move.

Impact 80

  • Signaled Japan's League One as a peer of Top 14 for star wages
  • Showed World Player of the Year talent could price a late-career move
  • Kept All Blacks fly-half commerce alive after Carter

Barrett's Japan package told agents that the Pacific route could match European money without a French winter. That option now sits beside Top 14 in every senior All Black's end-of-cycle calculus.

Beauden Barrett's early-2020s total reflects the modern All Black path: harvest NZ peak years, then take a Japan deal that keeps earnings near the sport's ceiling. Sponsors followed the World Player of the Year reputation across the move. It is a clean data point for the global club market era.

Pay eras →