Nominal vs present value
Local display: $1.0m · Rebased to 2024 USD via US CPI-U
How the total breaks down
PSA prize money. Multiple World Open purses during her historic dominance.
Malaysian endorsements. National brands treating Datuk Nicol as a Malaysian sporting icon.
Impact 96
- Set women's squash's modern commercial ceiling
- Proved Asian national sponsors could outpay PSA purses
- Made a squash champion a mainstream Malaysian marketing face
David's Malaysian endorsement stack was squash's first true commercial breakthrough in a generation — home-market fame first, tour purses second.
David's 2010 peak finally pushed squash toward serious money — roughly $700,000 — because Malaysia paid for a national heroine, not because PSA purses suddenly resembled tennis.