Nominal vs present value
Local display: $4.1m · Rebased to 2024 USD via US CPI-U
How the total breaks down
Olympic bonuses. Multiple London gold bonuses.
Endorsements. US sponsors paying for a breakout teenage Olympic face.
Impact 86
- Showed a teenage women's sprint/back star could clear multimillion seasons
- Proved US swim sponsors had room beside Phelps
- Made London 2012 a commercial coming-out for American women's swimming
Franklin's London haul proved Phelps had expanded the US swim endorsement market rather than monopolised it.
Franklin's 2012 London peak stacked multiple golds under American endorsements for roughly $3 million — proof the US swim commercial lane had width beyond one Baltimore legend.