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Sankey flow stories

Tell how quantity moves between stages with a Sankey - budgets, funnels and energy stories.

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Sankey flow stories

Sankey flow stories encodes values as link width proportional to flow between nodes. Matthew Henry Phineas Riall Sankey (1898); modern d3-sankey layouts.

In reports, ads and assignments it fits budget allocation, conversion paths, material or energy flows. Skip it when the audience only needs a start-vs-end waterfall.

This page gathers anatomy, fit, craft, failure modes and work / ads / school recipes for Sankey flow stories.

FormSankey flow stories
Since1898+
Encodeslink width proportional to…
Best forbudget allocation,…
Avoidthe audience only needs a…
StudioWays

Profile

Clarity
68
Persuasion
80
Density
78
Craft cost
70
School fit
55
Work fit
86
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Frequently asked questions

When should I pick Sankey flow stories?
When the story is: budget allocation, conversion paths, material or energy flows.
When should I avoid Sankey flow stories?
Skip it in cases like: the audience only needs a start-vs-end waterfall.
Who invented or popularised it?
Matthew Henry Phineas Riall Sankey (1898); modern d3-sankey layouts
What does it encode?
link width proportional to flow between nodes
Is it OK in ads?
Yes if one claim is visible at a glance in Meta, Google and retail print; otherwise link to a full figure.
Will a teacher accept it?
Yes for lab reports and poster boards if axes, units and a source line are present.
Which tool?
Excel or Google Sheets or PowerPoint; export SVG/PDF.
How do I keep it accessible?
Do not rely on hue alone. Label directly and check greyscale.

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