Nominal vs present value
Local display: $2.9m · Rebased to 2024 USD via US CPI-U
How the total breaks down
PDC prize money. World Championship, Premier League and major televised PDC purses in a peak Power season.
Exhibitions & endorsements. Still-lucrative exhibition calendar and UK commercial deals on top of tour earnings.
Impact 98
- Became darts' first consistent multimillion-pound career earner
- Proved Sky Sports purses could outgrow the old exhibition-only living
- Set the prize-money bar every later world No. 1 chased
Taylor's peak seasons showed the PDC product could pay like a real television sport. Once The Power was clearing seven figures from official events plus exhibitions, Barry Hearn's model had a proof of concept: concentrate the talent, sell the nights, raise the purses — and the champion's lifestyle follows.
By 2010 Taylor had already rewritten the world-title record books and was still banking Premier League and Ally Pally cheques that made him darts' undisputed earnings king. Contemporary estimates put a peak Power season near £1.3 million once exhibitions are included — the first time darts clearly paid a champion like a mainstream UK sports entertainer rather than a pub circuit legend.