Nominal vs present value
Local display: $1.8m · Rebased to 2024 USD via US CPI-U
How the total breaks down
PDC prize money. World Championship winner's purse and major televised earnings after switching from the BDO.
Dutch endorsements & exhibitions. Netherlands marketability as Barney became a national sporting celebrity.
Impact 90
- Proved a BDO legend could instantly monetise a PDC World title
- Opened the Dutch commercial market as darts' second home
- Showed continental stars could match British earnings at the top
Barney's 2007 PDC World win was a commercial as well as sporting event: Dutch sponsors suddenly had a darts hero on the biggest stage. That continental lane later mattered for van Gerwen's even larger earnings — Barney had already proved the Netherlands would pay.
Van Barneveld's 2007 Ally Pally triumph completed one of darts' great cross-organisational careers and unlocked a Dutch commercial wave. Prize money from the World title season plus home-market deals pushed his peak year past a million US dollars — a continental ceiling Taylor's British dominance had not fully occupied alone.