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🥊Golden Boy Promotions

United States · Los Angeles

Major honours

~2.48 million2007 De La Hoya-Mayweather PPV buys
2010-2020Years promoting Canelo
2017, 2018Hosted Canelo-Golovkin I and II
Founded 2002Largest promotion founded by a fighter

Founded by Oscar De La Hoya while he was still an active fighter in 2002, this is a rare case of a boxer becoming his own promoter. In 2007 he engineered his own fight against Floyd Mayweather, drawing roughly 2.48 million PPV buys, then the highest total ever, and that single fight confirmed the PPV-driven economic model as the standard for boxing. Golden Boy went on to target the Latino market inside the United States, building Canelo Alvarez into a star from his teenage years, and Bernard Hopkins joined as an equity partner, moving between the ring and the front office. The company also promoted the 2017 and 2018 rematches between Canelo and Gennadiy Golovkin. Since Canelo departed after a contract dispute in 2020, Golden Boy has pushed a generational transition led by Ryan Garcia and Jaime Munguia.

Record comparison

Years active
23 years
World champions produced
Many, including Canelo and Hopkins
Flagship fighter's top achievement
Canelo, undisputed super middleweight champion
Signature moment
2007 De La Hoya-Mayweather PPV record

Bars are scaled to the strongest team in this list.

Club legends

Oscar De La HoyaCanelo AlvarezBernard HopkinsRyan Garcia

Rivalry

The split between Golden Boy and the Mayweather promotion was a central event in 2010s boxing politics. With the two companies divided, the best welterweight matchups were blocked for years, and since Canelo's move, competing contract offers from Matchroom and PBC have followed.

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